International research firm Canalys released a second-quarter smartphone market report on July 18. The report suggests the industry was down overall in terms of shipments, especially for Android.
Samsung still ranked first on the list with a 21% market share, but this was mainly due to the volume-oriented sales strategy of Samsung’s low-end product line, the A-series, but the total volume Samsung was still down 3%.
Apple regained second place with 17% of the global market, a 3% year-over-year increase. Chinese brands XiaomiOPPO and vivo also saw declines, but ranked third to fifth with 14%, 10% and 9% market share respectively.
The Canalys report also states that due to economic, pandemic-related and other factors, consumer demand for smartphones has weakened, affecting manufacturing, logistics and suppliers.
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Meanwhile, a report recently released by Gartner shows that factors such as weakening consumer demand for replacement devices, supply-side creativity entering a bottleneck, and shortages on the aftermarket have combined to pose significant challenges to the mobile phone market in recent years. Its report shows that global smartphone shipments will decline 7.1% annually in 2022 to 1.46 billion units from 1.57 billion units in 2021, down from previous forecasts of 2 year-on-year growth. .2% to 1.6 billion units.
In the context of changing consumption, the demand of smartphone users is changing from the initial price/performance ratio towards the pursuit of design, functions and brand image.