Shipment insurance

Transplace’s OptiPro focuses on shipping collaboration and LTL pooling

Earlier this month, Frisco, Texas-based Transplace, a non-asset-based third-party logistics service provider and subsidiary of Uber Freight, rolled out a new addition to its Transplace Network Services offerings, with a new service technology, titled OptiPro—which identifies cross-customer opportunities for LTL and LTL.

Transplace officials said OptiPro understands what it describes as an efficient on-demand freight consolidation strategy with two key elements including shipping collaboration and LTL pooling. They added that OptiPro’s shipping collaboration program combines freight from multiple shippers to create multi-stop, multi-load shipments via Load on Board (LTR) or Transplace’s transload network. And Transplace added that the LTL pooling program uses Transplace’s strategic transshipment docks in regions across the United States to consolidate LTL freight.

Transplace CEO Frank McGuigan provided ML with a look at OptiPro in a Q&A below.

ML: What prompted Transplace to deploy OptiPro? How long has it been planned/in preparation?

McGuigan: Since its inception, Transplace has developed technology to ensure shippers can quickly find capacity and move business forward. The logistics industry is beset with challenges and technology is more crucial than ever to optimize supply chains. With today’s market challenges in mind, we found that advancing multi-shipper collaborations would help address shippers’ most pressing business needs.

The launch of OptiPro builds on years of Transplace solutions in the LTL space and is the latest extension to our suite of network services. It was piloted in late 2021 and is available to shippers in the Midwest, Southern California, Chicago, Metro Dallas/Houston, and Mid-Atlantic regions. OptiPro will soon expand to all regions of North America, including Canada and Mexico.

ML: What are the main advantages of OptiPro for loaders? What does it provide that was needed or missing?

McGuigan: Key benefits of OptiPro include improved network optimization and transit times, increased cost savings and reduced carbon footprint. We have had the greatest success with OptiPro in high density areas, such as multiple shippers consolidating freight instantly with shared trailers across the Midwest, where shippers need optimized lanes to move goods from point A to a point B successfully. OptiPro gives shippers the boost of confidence needed to quickly plan and move freight in an environment of uncertainty.

GOJO Industries, Inc., a manufacturer of health and hygiene products and makers of Purell disinfectant products, is among the companies seeing immediate benefits from OptiPro. As a company on the front lines of the COVID-19 pandemic, maintaining supply chain operations for timely product shipments is crucial. By using OptiPro, the company achieved 7% savings on shipments moving through the OptiPro network in 2021. The service has enabled the company’s supply chain to be more efficient and optimized, successfully transporting essential hygiene supplies across the country.

ML: What are the main competitive advantages/benefits of OptiPro, from Transplace’s point of view?

McGuigan: OptiPro is an on-demand freight consolidation strategy for shippers that includes two key programs: LTL Consolidation and LTL Pooling. He is able to easily identify opportunities with any shipper across all verticals, including higher density industries such as chemical or consumer packaged goods that have unique shipping requirements and urgent requests. Amid shifting demand for shippers and carriers, OptiPro is a strong driver in addressing supply chain constraints with LTL consolidation and LTL operations, providing a fast and efficient alternative to full freight .

OptiPro complements the other solutions in our network services suite, which includes Dynamic Continuous Motion, Static Continuous Motion, Dedicated Capacity, Capacity Review. The product suite leverages the power, scale and flexibility of Transplace’s extensive network of shippers (approximately $17 billion in freight under management) to advance multi-shipper collaborations and identify opportunities for optimized shipments.

About the Author

Jeff Berman, Group News Editor Jeff Berman is Group News Editor for Logistics management, Modern material handlingand Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine where he covers all aspects of the supply chain, logistics, freight forwarding and material handling industries on a daily basis. Contact Jeff Berman