The Minister of State at the Department of Agriculture, Food and Marine (DAFM), Martin Heydon, is leading an Irish trade mission to Mexico today (Friday 29th April).
And, the timely trade mission coincides with the arrival of the first shipment of Irish pork to Mexico, the minister said.
While there, he will launch a new initiative to support rural women entrepreneurs in Mexico.
trip to mexico
The minister, who has special responsibility for access to new markets, stopped in San Antonio, Texas, to meet with executives of HEB supermarkets, which is a major stockist of Irish produce.
He then traveled to Mexico City for a business networking event, organized by the Irish Embassy, focusing on Irish pork as part of Bord Bia’s EU pork promotion program .
In Mexico, he joins the leaders of the DAFM; Bord Bia CEO Tara McCarthy; and the Irish Embassy, for meetings with senior Mexican government ministers and members of the National Council of Agriculture.
He will also host a business dinner for key members of the Irish business and agribusiness community in Mexico.
Commenting, Minister Heydon said:
“Mexico is an important and growing market for Irish agribusiness. It is particularly timely to visit just as the first shipment of Irish pork arrives in Mexico.
“My department is working closely with its counterparts to improve market access for Irish agri-food exports, including expanded access to pork products, and this trade mission is an opportunity to raise these demands at the political level.”
He thanked Ireland’s Ambassador to Mexico, Maeve von Heynitz, and her ministry’s agricultural attaché, Gráinne Roughan, for their support during the trade mission.
Commenting on the launch of supports for rural women entrepreneurs in Mexico, Minister Heydon said:
“I am honored to launch a program for rural women entrepreneurs in Mexico, jointly supported and funded by my department in collaboration with the Food and Agriculture Organization of the United Nations (FAO).
“The programme, which builds on Ireland’s strong international relationship with the FAO and builds on the experience of our successful ACORNs program in Ireland, will focus on empowering women entrepreneurs in the Mexican state. of Jalisco through mentorship and peer support, improving and strengthening engagement in the rural economy, and increased resilience.
“In Ireland, our Food Vision 2030 strategy highlights the key role of women in our farming and food communities; but recognizes that their contribution needs to be better recognized and supported.
Today, Bord Bia announced details of a three-year campaign that will help raise awareness of Ireland as a supplier of high quality, safe and sustainably produced pork.
The €3.8 campaign – European Pork and Poultry: Excellence in Quality Assurance and Food Safety – focuses exclusively on pork for Mexico and targets a population of 126 million people.
To promote the €3.8 million campaign, Bord Bia invited Mexican government officials and food industry representatives, including major importers, distributors and wholesalers, as well as media to an EU Pork seminar at the Irish Embassy in Mexico City with presentations on Irish pork and production. .