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Tablet shipment sees fifth consecutive decline as demand declines

Tablet shipments were down 8.8% year-on-year in the quarter ending September. This marks the fifth consecutive drop in tablet shipments with a total of 38.6 million tablets shipped in the previous quarter. As The register reported, Huawei is the only company to have managed to see tablet shipments increase following demand for the same in Russia and China. With far-reaching sanctions at work in Russia, the market has remained out of reach for Western companies. This has helped Huawei make the most of the demand for affordable tablets in the region.

According to figures provided by IDC, 14.5 million iPads were shipped during the last quarter, which represents a decrease of 1.1% compared to the figures for the same quarter last year. Similarly, second-placed Samsung sold 7.1 million tablets, down 4%, while Amazon shipped 4.3 million tablets, down 8.1%. Lenovo shipped 2.7 million tablets and saw the biggest drop in sales of 36.6%. Huawei managed to grow by 2% and shipped 2.4 million tablets.

“After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now not only experiencing a slowdown in demand, but also strong macro headwinds,” said analyst Anuroopa Naturaj. research at IDC. “Even though most (Android) tablets and Chromebooks are cheaper, we are now seeing concerns among buyers, even at the low end. This is largely driven by these growing economic concerns.

Tablet shipments have remained strong for the past couple of years or so due to the pandemic-driven work-from-home and home-study trend. However, supply chain constraints also caused by the pandemic severely disrupted production, which also led to lower tablet shipments. With all of this, the pre-pandemic trend of tablet demand seems to be accelerating where large-screen smartphones are more preferred over tablets. Economic uncertainty caused by the current volatile geopolitical scenario is also not helping matters when it comes to tablet sales.

It remains to be seen how the market stabilizes and if there will be a further drop in demand for tablets in the coming days.