Shipment company

Samsung overthrows Apple in smartphone delivery

Samsung factory

Samsung Electronics took over the lead from Apple with a 24% share of global smartphone shipment in the first quarter of 2022, according to market data from Canalys.

Samsung has grown from 19% market share in the fourth quarter of 2021 to its current market share thanks to a revamped 2022 portfolio.

It comes as total smartphone shipments plummet 11%, the worst drop since the coronavirus outbreak, after inflation fears, Russia’s invasion of Ukraine and the Omicron variant derailed a unstable recovery for the sector.

Apple came second with 18%, thanks to growing demand for its iPhone 13 series; while Chinese brands Xiaomi, Oppo and Vivo filled the rest of the space to make up the top five.

Xiaomi remained in third place with 13% due to the outstanding performance of its Redmi Note series, followed by OPPO (including OnePlus) with 10% and Vivo rounded out the top five with an 8% share.

“Despite the uncertainty looming in global markets, major vendors have accelerated growth by expanding device portfolios for 2022,” said Canalys analyst Sanyam Chaurasia. “As the iPhone 13 series continues to capture consumer demand, the new iPhone SE launched in March is becoming an important midrange volume driver for Apple. At a similar price to its predecessor, it offers an improved chipset and improved battery performance and adds the 5G connectivity that carrier channels demand. At the same time, Samsung has ramped up production of its popular A-series to compete aggressively in the mid-to-low-end segment while refreshing its 2022 portfolio, including its flagship Galaxy S22 series. While Chinese suppliers are still suffering from low-end supply constraints, their global expansion is hampered by a slowdown in their home market.

“The global smartphone market was held back by an unstable business environment in the first quarter,” said Nicole Peng, vice president of mobility at Canalys. “Markets have seen an increase in COVID-19 cases due to the Omicron variant, although minimal hospitalizations and high vaccination rates have helped normalize consumer activity quickly. Sellers face major uncertainty due to the Russian-Ukrainian war, continued lockdowns in China and the threat of inflation. All this added to a traditionally slow seasonal demand. Suppliers must equip themselves to react quickly to emerging opportunities and risks while remaining focused on their long-term strategic plans. The good news is that the painful component shortages could improve sooner than expected, which will certainly help reduce cost pressures. »

Global Smartphone Shipments and Growth
Preliminary analysis of the smartphone market by Canalys: Q1 2022

Seller

Q1 2021 market share

Q1 2022 market share

Samsung

22%

24%

Apple

15%

18%

Xiaomi

14%

13%

Oppo

11%

ten%

long live

ten%

8%

Others

28%

27%

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