Shipment company

GREENEST exports first plant-based meat shipment from India to US

September 22, 2022

The Agricultural and Processed Food Export Development Authority (APEDA) has announced that GREENEST, India’s pioneering brand of plant-based protein foods, has shipped the first batch of plant-based meat exports from India. India to USA from Gujarat India. The 5,000 kg shipment consists of GREENEST products (Plant-based Mini Samosas, Hot and Spicy Strips, Momos, Spring Rolls, Nuggets, Grilled patty and other vegan products). GREENEST, India, is a pioneer in plant-based protein products and is backed by investors such as Better Bite Ventures (a dedicated Alt Protein venture capital fund based in New Zealand), Magnetic and Sachid Madan (the former general manager of ITC’s frozen snacks business).

“At APEDA, we are delighted to facilitate the export of GREENEST’s plant-based vegan products made in India to global markets. This is just the beginning, and we hope that India, with its rich vegetarian heritage, will become a hub for the growing global demand for plant-based vegan products,” said Dr. M. Angamuthu, IAS , Chairman of APEDA (Agricultural and Processed Food Products Export Development Authority). Harpreet Singh, Regional Manager, APEDA Gujarat, said, “APEDA provides assistance to exporters through various aspects of its programs such as infrastructure, quality and market development. In addition, APEDA also organizes International Buyer and Seller Meetings (BSM), virtual trade fairs with importing countries to promote the export of agricultural and processed food products.

Plant-based vegan food is a growing category with strong international potential and we see it as one of the major contributors to our Gujarat packaged food export portfolio. Gaurav Sharma, Founder and CEO of GREENEST, said, “We are honored to announce India’s first plant-based meat export to the United States in collaboration with Wholesome Foods and express our deepest gratitude to APEDA for their support. We have received great interest from overseas markets for healthy and high quality plant-based foods and GREENEST is happy to take the lead in this business from India. We are convinced that thanks to the quality of our products and our unique value proposition, these volumes will increase significantly in the months to come. We hope this will open new opportunities for our friends in the Indian plant industry.

“The Wholesome Foods team is delighted to partner with GREENEST to open international markets to its unique line of products. We believe that Indian plant-based foods are poised to become a popular category in global markets and we are witnessing a high number of requests for ethnic and value-added plant-based meals, both from foodservice operators than retailers.

The shipment to the United States is the first of many to follow and we are confident that with APEDA’s continued involvement and support, we will see many more reports occur in the times to come.” , said Jeet Hirpara, managing partner of Wholesome Foods. GREENEST is known for its authentic, Indianized and inexpensive range of plant-based alternatives and is the first in the country to have executed a series of B2B partnerships with leading restaurant players such as Burgrill, Wat a Burger , Chocolate Room, Biggies Burger. , Freshmenu, Eatfit et al. GREENEST’s restaurant partnerships currently cover approximately 200 stores with plans for rapid expansion.

Last year, the startup made waves when it launched the nation’s first plant-based meat burger, The Green Meat Pounder in collaboration with Burgrill in multiple cities. Varun Deshpande, managing director of non-profit expert Good Food Institute India, said: “Analysis from GFI India and Deloitte India indicates that with the right support, India’s smart protein sector is poised to capture a significant share of a multi-billion dollar global market. by 2030, leading to significant opportunities for job creation and export revenue. Plant-based meat brands like Greenest are at the forefront of this smart protein transformation, and this milestone is an exciting indication that we are on the right track.

With the proactive support of partners like APEDA in promoting India’s plant-based exports, the country is well positioned to become a key part of the global supply chain for this emerging industry. GFI India supports APEDA in formulating and promoting plant-based food export policies, while working with industry stakeholders to ensure exported products are competitive with products available on other markets. The realization of GREENEST is an excellent example of how this partnership translates on the ground.

We are deeply excited about GREENEST and confident that this is the first of many other international collaborations that will arise.” According to GFI India and Deloitte India’s analysis of “Smart Protein Market Size & Export Potential in India by 2030 “, the Indian plant market has the potential to reach US$2.2 billion by 2030, with an export potential of up to US$1.1 billion, under a high growth scenario. India is a leading producer of protein-rich crops and is well placed to serve the domestic and international plant-based foods sector.