In 2021, the global smartphone market will reach $448 billion. Even as component shortages and Covid-19 restrictions continued to disrupt supply chains around the world, they were up 7% year-on-year and 20% year-on-year, according to a new report released on Friday.
According to Counterpoint, the average selling price (ASP) of smartphones increased 12% year-on-year to $322, due to a greater share of 5G handsets, which have significantly higher ASP than 4G models. as well as Apple’s successful launch of its iPhone 13 devices.
Additionally, in 2021, more 5G-enabled models were produced as OEMs such as Xiaomi, Vivo, OPPO and Realme focused on meeting a growing demand for cheap 5G smartphones in emerging countries such as India. India, Southeast Asia, Latin America and Eastern Europe. . As a result, 5G-enabled smartphones will account for more than 40% of global smartphone shipments in 2021, up from 18% in 2020.
Due to pandemic-related schooling, work and home entertainment, there has also been a global growth in demand for midrange and high-end smartphones, persuading some people to upgrade their devices to a better overall experience. Finally, major OEMs have raised the retail prices of some of their entry-level and mid-range smartphones due to a global shortage of smartphone components.
In 2021, iPhone revenue grew 35% year-over-year to $196 billion. In 2021, it accounted for 44% of total global smartphone revenue. Apple’s overall ASP increased by 14% in 2021, reaching $825, thanks to strong demand for 5G-enabled iPhone 12 and 13 models. Additionally, the brand increased its market share in important emerging markets such as India, Thailand, Vietnam and Brazil.
Samsung’s smartphone revenue grew 11% year-on-year in 2021, to $72 billion, from $64 billion in 2020. In 2021, its ASP grew 5% to $263.
With the launch of the flagship Galaxy S series and an increase in the share of 5G phones, Samsung has increased its global market share in the middle and premium classes. In addition, two foldable smartphones “Samsung Galaxy Z Fold3 5G and Z Flip3 a” were released in 2021, increasing the overall revenue. In 2021, Samsung will ship three times as many foldable devices as in 2020.
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