Apple warned investors and customers on Sunday that it plans to ship fewer iPhone 14 Pro and iPhone 14 Pro Max units as the world’s most valuable tech company grapples with the ongoing Covid-19 lockdown. 19 in China.
The company said it continues to see strong demand for the professional models of the new iPhone 14 range, but the lockdown restriction prompted it to lower its earlier shipping estimates. The warning comes at a crucial time for Apple as the company, like many others, prepares for the holiday shopping season.
“Ease [located in Zhengzhou, China] currently operating at significantly reduced capacity. As we have done throughout the COVID-19 pandemic, we are prioritizing the health and safety of workers in our supply chain,” the company said in a statement. blog post.
Like many companies, Apple has been looking for more than two years for ways to maintain product shipments amid global supply chain disruption. Disclosure surrounding Sunday shipments is rare for Apple, which has largely chosen to make such disclosures during its quarterly earnings calls.
The update, however, comes as no surprise. Apple chief executive Tim Cook said on the recent earnings call last month that supply for the iPhone 14 Pro and iPhone 14 Pro Max has been “limited” since launch. “We continue to be limited today so we are working very hard to meet demand,” he said on the call.
The company said on Sunday that it was “working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker.”
China ordered a seven-day lockdown of the area surrounding Foxconn’s flagship factory in Zhengzhou earlier this month, doubling down on a similar restriction imposed on the region last month. The assembly line, according to Bloomberg estimates, produces four out of five current-generation iPhone phones.