Shipment term

Apple beats Samsung in global smartphone delivery

Seoul: Samsung Electronics was overtaken by Apple in the fourth quarter (Q4) of 2021 in terms of global smartphone shipments, according to reports on Friday.

Apple overtook its South Korean rival to become the top smartphone maker in the three months to December, with a 22% market share to Samsung’s 18%, according to market analyst firms Strategy Analytics and CounterpointResearch.

By shipment, Samsung shipped 69 million phones in the October-December period, while Apple shipped 80 million units on strong demand for the new iPhone 13 series, launched in September, in China. and other markets, Strategy Analytics said.

Counterpoint Research estimated the shipment figures slightly differently at 67.2 million units from Samsung compared to 81.5 million units from Apple.

Global smartphone shipments fell 3% in the fourth quarter from the year-ago period to 365 million units, Strategy Analytics said, mainly due to chip shortages and manufacturing disruptions due to to the Covid-19 pandemic.

The data showed that Apple tends to perform better in the fourth quarter, helped by new iPhone launches that mostly occur in the second half, Yonhap news agency reports.

During October-December 2019, Apple had an 18% market share, the same as Samsung, and its share increased to 21% from 16% for Samsung in 2020.

For the full year, however, Samsung retained the top spot with a 20% market share, followed by Apple at 16.8%. Smartphone shipments rebounded to 1.36 billion units last year, up 5% from a year earlier, when global smartphone shipments contracted 8% year-on-year.

The report predicts that the global smartphone market will grow “by a slight 3%” this year, as “component shortages, price inflation and Covid uncertainty will continue to weigh on the smartphone market over the next first half of 2022, before the situation improves in the second half. due to Covid vaccines, interest rate hikes by central banks and fewer supply disruptions at factories.

Despite upward pressure on pricing amid rising inflation and rising commodity costs, Samsung has kept the prices of its latest high-end Galaxy smartphones unchanged to cater to a wider audience.

Samsung’s flagship Galaxy series normally sold between 35 and 40 million units, but the Galaxy S21 series, which was launched in January last year, reportedly sold less than 30 million units.